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Social Selling – A Little More Effort, A Lot More Revenue
A few weeks ago I had two vendors selling similar products reach out to me via email. Vendor #1 had an email that talked about how great their product was and how it could make my company run “better,...
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4 Tips to Ensure Your Marketing Campaigns Avoid the ‘Chopping Block’
Calling all Professional Marketers and Full-Time Foodies! It’s time to talk about our favorite subject: Food! In The Food Network’s hit show Chopped, four contestants compete to win $10,000 and become...
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Hey B2B Marketers; Sales Doesn’t Care About Conversion Rates
I was recently at a lunch forum with over 20 sales and marketing executives from a variety of industries and the topic of connecting marketing and sales came up. So did the interest level. The lunch...
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Mapping the Buyer’s Journey: Using Segmentation, Analytics & Better Data to...
To optimize the Buyer’s Journey, we first have to understand what the heck it is and map it effectively. A visual depiction of that journey reveals a huge array of push and pull touch-points and...
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5 Things Team USA Has Taught Us About Marketing and Sales Alignment
Enterprise organizations are beginning to realize the need for building a connected sales and marketing team to drive the revenue required to meet company goals. There just happens to be many...
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How to Build a Best-in-Class Sales Enablement & Training Program
Your sales team is ready…they’ve got their bags packed, their shoes tied tight, and they're off to follow up on a bountiful list of leads. But wait, are they prepared? Do they have what they need to...
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Modern Marketing: There Isn’t Just One View of the Funnel
Most marketers have seen—or are aware of—SiriusDecision’s Demand Waterfall. Good stuff. It is a great way for all marketers to think about demand creation and lead management. But, to be honest with...
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3 Marketing Challenges that Telco Can’t Solve through M&A (Part 1)
The strategy as of late for the telecommunications industry at large is focused on mergers and acquisitions. The obvious marketing play here is acquisitions for the sake of acquiring new customers....
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3 Marketing Challenges that Telco Can’t Solve through M&A (Part 2)
Did you miss Part 1? Check it out here! In our last post, we identified three specific sales and marketing challenges that are complicating the Go-to-Market process for telecommunications companies....
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Rewards, Rewards, Rewards: How to Pick the Right Customer Reward for a B2B...
One of the most important things to consider when developing a B2B customer loyalty strategy is the value proposition. How will your customers benefit from participating in your customer loyalty...
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The Perfect Package: How to Deliver a B2B Loyalty Program
Take a moment to think about a customer loyalty program to which you belong. How do you keep track of your membership? Do you have a punch card? Can you redeem your rewards on an online account?? Do...
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The Next Big Thing: Hyperlocal Mobile Advertising
The current overarching theme in marketing is "Be Where Your Customer Is". The notion is that you must target customers in different locations, from different devices, at different times of day. This...
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5 Steps to Building a Successful Nurture Engine
Nurture campaigns have recently sparked the interest of marketers. They are now paying close attention to trending engagement tactics that result in higher conversion rates. That being said, it's not...
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Hey B2B Marketers; Sales Doesn’t Care About Conversion Rates
I was recently at a lunch forum with over 20 sales and marketing executives from a variety of industries and the topic of connecting marketing and sales came up. So did the interest level. The lunch...
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Rewards, Rewards, Rewards: How to Pick the Right Customer Reward for a B2B...
One of the most important things to consider when developing a B2B customer loyalty strategy is the value proposition. How will your customers benefit from participating in your customer loyalty...
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Marketing Automation Isn’t Just for the Big Guys
Historically, marketing automation tools have been deemed “too expensive” or “too complex” for some small to medium businesses. However, the playing field is changing drastically. SMBs are now proving...
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How Marketing Automation Can Help You Better Engage with Customers
As a seasoned marketer, one of your daily challenges likely involves better understanding your customers. You know it has never been more crucial to do so, because the only way you can generate demand...
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Hey, Sales Managers: How Do You Effectively Manage 200+ Target Accounts?
You don’t. At least not the way you are doing it today. It’s frustrating. Although, it is not from a lack of trying. I have seen the better sales teams form pyramid structures with layers of...
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Ways to Succeed At Content Marketing: 6 Key Takeaways
Is your company on board with content marketing in theory but not in practice? Is your company using content marketing but still not seeing the results you hoped for? Content marketing is no longer a...
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When it Comes to Digital Marketing: Remember the Egg of Columbus
How many times have you driven by a house where someone was restoring a car and it never seems to get finished? The car owner is certainly well-intentioned and knowledgeable about cars. Perhaps he or...
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